Empower Your Web Analytics

What is Clickstream Analytics?

Clickstream analytics is all about linking together the actions a single user takes within a single session. This means tracking every search, click, or purchase as part of that session.

One of the biggest challenges is defining what constitutes a single session. For example:

• If the same user visits a site an hour apart, is that one continuous stream or two separate sessions?
• What about visits 10 minutes or even 1 minute apart?

Since there is no industry standard, the definition of a session can vary—resulting in different interpretations.

Our platform aggregates a variety of data points—including key social engagement metrics—to provide a comprehensive view of user behavior.